Caylee Betts, Product Designer


Creativebug offers a variety of arts and crafts video classes on mobile and web.

Role: Lead Designer / Employer: We Are Ratio

While at We Are Ratio, I worked on a variety of mobile and web products ranging from startups to enterprise software companies. One of our clients was the media and entertainment investment company, Chernin Group, who was helping to grow their new acquisition, Creativebug.

Before kicking this project off, I knew I wanted to design for Android Lollipop in anticipation of its release. With the help of the Material Design guidelines, I made a lot of progress before there was much official documentation. This project was unique in that Ratio was hired to emulate the existing iOS app as much as possible, while incorporating native Android functionality and improving some shortcomings of the iOS experience.

I lead the project, designing responsively for the wide variety of Android device sizes. The entire process was extremely smooth, with nothing but positive feedback from our client. This project was important as we built trust to secure several future projects with their parent company.